Consumer Benefits During Purchase

Choosing the right mortgage lender during a home purchase can mean the difference between winning your dream home or settling for less. Joe Tafolla breaks down why picking a purchase-focused lender over a refinance-oriented one changes everything for homebuyers.

He reveals how refinance-oriented lenders create last-minute conditions, missed timelines, and broken promises — turning what should be an exciting milestone into a nightmare. A purchase-focused approach lets buyers make more aggressive offers, stand out in multiple offer situations without being the highest bidder, and even negotiate discounts on homes that have been sitting on the market.